About
About Flowcraft
AI operations consulting built from a decade of breaking and rebuilding systems — not theorizing about them.
I spent a decade building custom software. At some point it became clear that software itself wasn't the hard part — most of it could be assembled fast enough. The hard part was the organization: how decisions got made, where the real bottlenecks were, why tools that worked in one context failed in another.
Consulting wasn't planned. It emerged from a pattern: logistics and operations companies kept running into the same problem after buying AI tools — they couldn't scale them. Not because the tools were wrong. Because the capability to operate AI independently, without calling a vendor every time something broke, didn't exist inside the company.
Flowcraft is the answer to that problem as I understand it. We work with mid-market companies — primarily in logistics, manufacturing, and operations — to build internal AI capability from the ground up. Open-source tools, full ownership transfer, no lock-in. When an engagement ends, the client's team can run, adapt, and extend everything we built together.
Most of our current work is in Latin America, with a particular concentration in Chile. That's not accidental — it reflects where the relationships are and where the operational problems we work on are most acute right now.
Positioning
What this isn't
| We are | We're not |
|---|---|
| Operationally grounded | Theoretically driven |
| Process-first | Tool-first |
| Practitioners who consult | Consultants who theorize |
| Honest about AI's limits | Hype-forward |
| Open-source, full ownership transfer | Vendor-dependent, locked-in |
Engagement Model
How engagements work
Phase 1
Strategic Clarity Workshop
A facilitated session where your leadership team maps your AI maturity across five dimensions: Strategy, People, Data, Internal Tools, and Customer-Facing Tools. Most companies find the bottleneck isn't where they expected.
Phase 2
Capability-Building Workshops
Hands-on sessions where your team builds and deploys actual AI infrastructure during the workshop. The goal is that your people can operate and extend what gets built — not depend on us to maintain it.
Phase 3
Strategic Innovation Partnership
A monthly retainer for companies ready to keep advancing capability systematically. Ongoing, structured, and scoped to specific operational outcomes — not open-ended advisory.
If any of this maps to a problem you're working on, the first conversation is worth having.
Book a call